Better creator measurement should improve understanding of value—not automatically turn every campaign into affiliate marketing or every creator payment into commission.
Read article →Creator media is becoming an established media channel. The next challenge is building an operating model that can support how it is bought, priced, measured and learned from at scale.
Read →For years, digital media evolved through incremental tools — dashboards, marketplaces, influencer platforms, and campaign management software. But the next shift isn’t another tool. It’s…
Read →AI is everywhere in the creator economy. Tools that generate captions, design visuals, repurpose posts, and even write full scripts have gone mainstream. The result? A flood of content. Most of it…
Read →Perspectives on creator media, infrastructure and the market around it.